When it comes to sustainability, we are hearing that design and marketing firms will play a big role in this movement… Clients and design / marketing firms will need to work together even more closely and collaboratively in order to achieve sustainable solutions that are both effective and accountable. Here at Freeman Design Marketing Communications we are addressing the issues that affect the way we work both in–house and outside with our clients and vendors. Some of these ways are… Recommending papers with a high post-consumer recycled content (non de–inked when possible) and that are also processed chlorine free. These papers are produced using clean energy such as wind and solar power. By specifying recycled papers, you help reduce the amount of waste in the world which would mean smaller landfills. Using printing companies that use vegetable based inks reducing the amount of toxins that end up in the soil and water. Using the Internet more for exchanging ideas with our clients and sending any documents via email that will reduce the amount of paper that is used on a daily basis. This is only the starting point for us but in the upcoming weeks we will keep everyone informed on the “green movement”. Let’s all join together to learn and share the knowledge to form a partnership on improving how we work today and in the future. . It is easy to be green! Joseph Freeman principal / creative director © 2008 Freeman Design Marketing Communications / All Rights Reserved.