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The following are things we are doing as our agency moves along the path to sustainability.

As of now, this is a small effort on our part but should lay the groundwork towards change.

DESIGN AND STRATEGY :::
- Designing for re-use
- Maximizing the shelf-life of our client's work
- Scrutinizing the efficiency of our selected methods
- Comparing the impact of the designs we develop
- Employing targeted efforts instead of mass mailings
- Having our client’s proof on-screen
- Eliminating blank pages in our publication designs
- Learning about greenwashing (www.stopgreenwash.org),
  promise never to engage in it, and call out any company or
  product guilty of it

PRINTING / PRODUCTION :::
- Using companies who are committed to the environment
- Printing on 100% post-consumer recycled fiber stock
- Minimizing ink coverage (less is more)
- Using chlorine-free and vegetable-based printing inks
- Selecting products that are manufactured with renewable energy
- Keeping up on the latest printing and production technologies

OUR BUSINESS :::
- Making the best use of our website and limit our reliance on   printed promotions
- Providing preferential pricing to companies who embrace   sustainability
- Realizing our commitment as a competitive advantage in   marketing efforts and when bidding on projects
- Becoming more well-informed and keeping our clients
  well-informed as well
- Going paperless: sending estimates and invoices digitally

AROUND THE OFFICE :::
- Using the knowledge of green design in revamping our office   space
- Using office scrap paper or a tablet for notes and design ideas
- Recycling all of our computer equipment and ink cartridges
- Turning off the office lights on a sunny day (not using our   fluorescent lighting)
- Getting a filter and drinking water from our tap

We are excited about the future of advertising, marketing, design, and companies like ours joining together to make a difference to our world.

Change is good!

Joseph Freeman
principal / creative director